31 May

tCognition: A Value Added Reseller of ERP and CRM

tCognition: A Value Added Reseller of ERP and CRM


Value Added Reseller of ERP & CRM

Selecting the right value added reseller (VAR) for a CRM or an ERP implementation is a tremendously important decision. Being an IT-first company, we focus on your entire infrastructure when implementing and enabling any sort of deployment. Businesses trust tCognition to provide value-added services at the highest level for Sage ERP Products, SAP ERP Software, and Microsoft Dynamics 365.

tCognition’s onshore and offshore development teams create complex customized CRM and ERP integrations at an extraordinary value, that is also often only possible through third-party middleware. We can even create integrations that operate and synchronize data in real-time.

Listed below, are the perks of each of the high-profile platforms we have skill servicing and integrating with (as defined by each solution).



Sage ERP Products

Manage sales, service & marketing as well as accounting, asset management, inventory, people, & payroll, through Sage enterprise resource planning. Make smarter decisions faster. Gain productivity to reduce operating costs and increase revenue. Serve more customers and increase their satisfaction. Sage helps every industry from retail to wholesale.

Sage has more than 30 years of experience helping small and medium companies manage businesses. In fact, they help more than 3 million customers worldwide to be more effective by making smarter decisions. Whether your business is growing locally or expanding globally, Sage has a solution for every stage that’s more flexible and scalable than other traditional ERP solutions.

Traditional ERP and Sage ERP Solutions: The Difference

Traditional ERP

Enterprise resource planning is comprehensive, end-to-end, integrated software that claims to “do it all.” Unfortunately, traditional ERP systems are complex, inflexible, not scalable, expensive, and not easy to use.

Sage ERP & Business Management Solution

Sage ERP business management solutions do it all and are flexible, customizable, scalable, affordable, and easy to implement. They can even be mobile, enabling you to work anytime, anywhere; giving you complete control of your business.

ERP Solutions

The Sage technology gives you one of the most powerful sets of business tools in the world. Sage offers one of the largest selections of scalable, integrated business management & ERP software systems available. Their extensive network of 40,000 accountants and 26,000 business partners provide you with industry expertise and on-site support to help you select, plan and implement the ideal mix of ERP solutions to run your business your way.

Sage 100

Sage 100 is perfect for small and medium businesses growing beyond their accounting software. This solution is ideal for light manufacturers.

  • Production management for manufacturers
  • U.S. payroll

Sage 300

Sage 300 is perfect for small and medium businesses that manage multiple locations, currencies, and languages. Access online or on your mobile device.

  • Multiple languages, multiple currencies
  • Project job costing
  • U.S. payroll
  • Canadian payroll
  • Mobile access

Sage X3

Sage X3 introduces a better way to manage your entire enterprise – from procurement to manufacturing, distribution, and financials.

  • Multiple languages, multiple currencies
  • Project job costing
  • Production management for manufacturers
  • U.S. payroll
  • Canadian payroll
  • Mobile access
  • SaaS or web-based

Sage 100, Sage 300, and Sage X3 Capabilities

  • Manage inventory and your warehouse for increased accuracy
  • Manage purchasing and vendors
  • Automate sales and marketing
  • Handle advanced accounting
  • Improve visibility and make better decisions
  • Deploy on-premises and hosted


SAP ERP Software

Get ahead of the game with an enterprise resource planning system (ERP) from SAP. Stay competitive by relying on their proven ERP software to streamline your processes across procurement, manufacturing, service, sales, finance, and HR. Learn more about the different types of ERP systems – and explore their benefits – on SAP’s What is ERP? page.

SAP ERP exceeds the industry standard worldwide – offered for 25 industries, 37 languages, and 45 localizations. The reason SAP’s ERP solution is so successful is that its nearly 50,000 customers have helped shape its scope through programs like Customer Influence.

The Next-Generation ERP Business Suite

Run a truly live business with SAP S/4HANA, an in-memory ERP suite available in the cloud or on-premise. SAP S/HANA is the digital core that enables your business to take complete advantage of the Internet of Things (IoT), Big Data, real-time analytics, mobile, business networks, third-party systems, and more.

What is SAP S/4HANA?

SAP S/4HANA is a real-time enterprise resource management suite for digital business. It is built on SAP’s advanced in-memory platform, SAP HANA, and offers a personalized, consumer-grade user experience with SAP Fiori. Deployable in the cloud or on-premise, SAP S/4HANA can drive instant value across all lines of business – no matter your industry or business size.

Immediate, Intelligent, and Integrated ERP

SAP S/4HANA is the digital core – the nerve center – of your entire business. It consolidates internal and external elements into a single, living structure that goes beyond traditional ERP software. In other words, it connects all of your processes, provides you with live information and insights, and seamlessly integrates your enterprise with the digital world at large.


How can a telecommunications company with highly customized products and services maximize customer satisfaction? With SAP S/4HANA the company can streamline its sales and delivery, quickly addressing bottlenecks and other disruptions that drive customer churn.

Corporate Planning

How can a high-tech company use public information to identify the best acquisition target? By running what-if simulations with SAP S/4HANA Finance – combining internal and external data to evaluate the potential financial impact of each scenario.


How can a large hotel chain connect disparate systems after multiple mergers and acquisitions? By using SAP S/4HANA Finance. With the software’s central journal scenario and embedded analytics, booking information is calculated in real-time for one reservation, invoice, and journal entry.


How can a company that makes 500 cars per day process material transactions fast enough to keep up? With SAP S/4HANA, material postings are processed in parallel, giving the manufacturer real-time visibility into the material ledger. This visibility makes it quick and easy to respond to production issues and avoid delivery delays.

Next-Gen ERP Deployment Options

SAP S/4HANA offers flexible deployment options – on-premise, in the cloud, or using a hybrid model – to meet your unique needs. Explore product editions, deployment scenarios, and other key resources below.


The SAP S/4HANA Cloud delivers the power of in-memory ERP with the key benefits you expect from public cloud solutions. This option offers the scalability, ease of management, and security your business needs to excel in today’s fast-paced digital economy.


SAP S/4HANA, deployed on-premise or in a private cloud environment, is designed for businesses of all sizes, in all industries, that need deep and broad functionality combined with a high degree of flexibility. Deployed in your data center or on SAP HANA Enterprise Cloud, this option offers maximum control for your business.

Discover the Value of SAP S/4HANA

Ensure a successful deployment and drive quick time-to-value with information resources that support the different phases of SAP S/4HANA – from planning and installation to operation and continuous innovation.



Microsoft Dynamics 365: Unifying CRM Business Software and ERP Systems

Drive big growth for big business. Make data-driven decisions with a complete set of enterprise resource planning (ERP) tools to provide global visibility, scalability, and digital intelligence.

Make Smarter Decisions

Use modern, intelligent ERP system tools that uncover real-time insights and information to help you make fast, data-driven decisions.

Transform Your Business

Improve business planning and execution while saving valuable time, helping you stay ahead of the competition.

Grow At Your Pace

Scale operations globally in the cloud to meet changing business needs – while integrating legacy systems to make full use of existing investments.


Fast-track your business performance. Get a live view of all your numbers and data analytics from Dynamics 365. With this Microsoft ERP system, you get the relevant information you need to deliver strategic, data-driven insights to key departments.

  • Gain immediate financial insights
  • Drive corporate strategy and growth
  • Decrease debt through efficient collection management


Work smarter with connected operations. Get ERP system continuity for visibility across connected distribution, customer service, sales, and marketing systems. Innovate your products and processes to meet rising expectations.

  • Simplify production floor management
  • Accelerate product introductions
  • Offer flexibility in delivery alternatives


Deliver exceptional customer experiences. Give your salespeople the product and customer information they need to provide immediate, personalized service – across social media, mobile sites, stores, and other retail touch points.

  • Deliver customer experiences that inspire loyalty
  • Move products smoothly from procurement to sale
  • Merchandise your products more effectively

Cloud Services

Roll out powerful ERP tools. Get real-time information on almost any device, at any time. Simplify and accelerate business process changes, seamlessly integrate with legacy systems, and scaled globally with Dynamics 365.

  • Enable rapid business transformation
  • Cost-effectively support your IT needs
  • Grow at your own pace

Tailor and extend Dynamics 365 Across Your Business

Add Pre-Built Applications

Do even more with Dynamics 365 for Operations using AppSource. Enhance your ERP systems and processes by integrating add-on applications from Microsoft and our partners.

Customize Your Applications

Do more with your Dynamics 365 data. Easily create custom applications that connect with Dynamics 365 to solve your exact business needs – with little to no additional code development.

Microsoft Dynamics 365 provides intelligent applications that work smarter together. Run your entire business from end-to-end with intelligent applications that seamlessly work together in the cloud – unifying the capabilities of CRM business software and ERP systems.

There are an overwhelming number of options for ERP and CRM software solutions and a Value Added Reseller can help you choose. If you’re interested in learning more about the best ERP/CRM solution for your organization, check out our offerings and contact us at info@tCognition.com for more information.

10 Jun

Dynamics AX vs. SAP B1 ERP Comparison

Dynamics AX vs. SAP B1 ERP Comparison

Microsoft Dynamics AX and SAP B1 are two of the top ten ERP platforms on the market. Versus one another, you would think AX and B1 have a lot in common, and they do. You might wonder which one works better for you and why; in this ERP comparison between SAP Business One and Microsoft Dynamics AX you’ll find the answer to your doubts as we aim to give an honest comparison between the two financial platforms. You can download the Dynamics AX vs. B1 white paper here.

Dynamics AX vs. SAP B1:

Between SAP B1 and Dynamics AX you’ll find that the most of the base modules are almost the same. This includes financials, quality control and warehouse management. Both platforms have compatible add-on products for almost every aspect of the program, but they can also be handled with out-of-the-box tools.

Dynamics AX vs. SAP B1 – Add-ons and Integrations:

AX and B1 also share similar integrations and add-on products for AX and B1. Both are often integrated to other platforms (such as share point) using Scribe.

Many of Dynamics AX’s functions are performed better by add-ons. Although SAP B1 may have better out-of-the-box modules than AX, most of these add-ons will outperform SAP B1 standing alone.

Popular Dynamics AX Add-ons:

  • Instant AX for Manufacturing
  • Food AXcelerator (for food manufacturing)
  • ProjAX (Project Managment)
  • AX for Pharma
  • Manufacturing Essentials
  • AXIO Core (AR / AP, GL, fixed-asset management)

Popular SAP B1 Add-ons:

  • PPSOne (Manufacturing)

Both Dynamics and B1 are ready for the enterprise and can accommodate hundreds of users. For the maximum number of users, for deployments of over 300 users (which is very rare), we would actually recommend Dynamics.

Reporting Comparison:

While SAP B1 comes with Crystal Reports with available dashboards and for extra customization with advanced functionalities it is needed to have the HANA license; Dynamics AX comes with in build Business Intelligence Reporting tool, while Crystal Reports can still be used with AX it can turn very complex.

Now that we’ve covered the basics, it’s time to dive deeper. Feel free to download our full PDF comparison guide comparing Dynamics AX vs. SAP (or check out our guide on SAP B1 vs Dynamics NAV).

In this PDF comparison guide, you’ll find…

  • Biggest differentiators (chart)
  • Licensing models
  • Industry verticals
  • Maximum recommended users

Download: AX vs. SAP B1 Guide

15 Apr

MS Dynamics CRM Marketing Automation Integration

MS Dynamics CRM Marketing Automation Integration

We often get questions about how to develop the best Microsoft Dynamics CRM integration. Dynamics is a product that is here to stay, so it is important to identify all the potential marketing automation solutions out there over time as they mature.

In short, and unlike Salesforce (with Pardot) or Oracle (with Eloqua), Microsoft doesn’t really have a go-to marketing automation / email platform to connect with their own CRM product in Dynamics.
microsoft dynamics CRM integration


So, what are the “native” marketing automation integration options for MS Dynamics CRM?

A “native” marketing automation integration is defined as needing no third-party software to connect any marketing platform to a given CRM (such as Bedrock or Scribesoft).

These following marketing automation platforms do not require a third-party for Microsoft Dynamics CRM integration

  1. Net-Results –
    Net-Results is the only marketing automation tool we’ve found that that covers all of the integration bases for Dynamics CRM. It is a nearly real-time integration (occurring every 5 minutes or less) that is completely free to setup and maintain. In addition to being real time and free, you can see critical details like webpage viewing history and email history directly from a Dynamics contact record using the Net-Results integration.
  2. Pardot – 
    Pardot is owned by Salesforce, so we didn’t expect the world from the integration Pardot held with Dynamics CRM. It appears that much of the attention that was made in creating this integration was done before Pardot was owned by Salesforce (now, there’s a shocker). Still, Pardot is a serviceable integration for Dynamics, but we don’t see it as maintaining this position in the long term.
  3. Act-On –
    Act-On is a nearly real-time Dynamics CRM integration. That being said, it is void of a few features we think are critical to using the CRM as a marketing mind. The biggest feature missing is the Act-On Activity History view-able within contact records. It is much more difficult to get a holistic view of webpage and email history this way.  We give it the edge over Salesfusion simply for ease of use, but we can’t say it is a better integration than Net-Results.
  4. ClickDimensions –
    ClickDimensions is perhaps the least-powerful tool capable of being connected to Dynamics. That being said, it is a fully “native” (and free) integration to the platform. At tCognition, we consider ClickDimensions more of an email-only tool instead of full on marketing automation engine. That being said, ClickDimensions is the most affordable tool of any platform on this list.
  5. Salesfusion –
    Salesfusion touts itself as having the only native marketing automation integration to Dynamics CRM, but we’ve seen this has obviously changed (just look at the other four listings here). What we can say is that Salesfusion is not the best looking tool aesthetically, but it is the only tool as having a fully-real time integration to Dynamics CRM.

Follow the image below to download our white paper on the best Microsoft Dynamics CRM Integration options:

Dynamics CRM Integration